Web Survey Bibliography
Title Conducting full-profile conjoint analysis over the Internet
Source Quirk's Marketing Research Review, July 1998
Year 1998
Access date 20.05.2004
Abstract
The advent of the World Wide Web (WWW) is changing the way we communicate in business. Over the past 20 years, a similar impact was felt with personal computers and software, overnight delivery services, fax machines, e-mail, and voice mail/answering machines. The WWW is building on the strengths of these advances.
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Year of publication1998
Bibliographic typeJournal article
